Why Attend

Build your bar program to win

The game has changed. In an industry where check averages are declining and margins are eroding, operators are challenged to discover new profit-building solutions. With the right products and ideas from IWSB, you can build a more efficient and highmargin bar program that will improve your entire operation's bottom-line.

Find the path to success by attending the International Wine, Spirits & Beer Event (IWSB) at the NRA Show, the only forum focusing exclusively on restaurant and hospitality beverage alcohol sales. At IWSB, you'll learn from trendsetting chefs, mixologists and restaurant operators how to perfectly create and pair beverages with your menu items.

 • Discover both established & emerging wine, spirits and beer labels
 • Access the hottest beverage trends, food-beverage pairings and merchandising ideas to build guest satisfaction
 • Sharpen your bar program's competitive edge at tastings and demonstrations
 • Connect with producers and distributors to establish stronger relationships and develop creative promotion ideas
 • Improve alcohol service and learn about these critical topics in highly-focused education sessions

Beverage Alcohol Is Hot!

Signature cocktails, deglazing/reductions/sauces, food-beer pairings, beer sommeliers, food-wine pairings and wine sommeliers are among the hottest culinary trends. See the results of the NRA's What's Hot in 2010 chef survey.

1000+ chefs confirm the growing importance of beverage alcohol throughout the foodservice and hospitality industry and your need to stay ahead of the changes taking place.

This event is for the entire beverage industry

Join leaders from all industry segments and channels:
Casinos • Chain Restaurants • Contract Operators • Cruise Lines • Distributors • Hotels • Importers • Independents • Military • Multi-Concept Restaurants • And many others