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Events & Attractions

IWSB Education Sessions

Gain Fresh Insights From Top Industry Experts

Purchase recordings of IWSB and NRA Show 2008 Education Sessions

The highly focused education sessions were the following:

Monday

Hot New Trends in Beverage Alcohol
Monday, May 19, 2008 • 12:30 p.m. - 1:30 p.m.

Gain new insights from leading beverage alcohol trend watchers from each segment to increase the profitability of your bar program! Moderated by Kevin Boyer, vice president, beverage, Ruth's Chris Steak house, the panel of experts from each alcoholic beverage segment are the following: Liza Zimmerman, wine educator and writer; Stephen Beaumont, author, writer and beer trends analyst, and Noah Rothbaum, author, writer and spirits trends analyst will provide you the most up to date information on current and future trends to keep your beverage sales high!


An Executive View of Responsible Alcohol Service
Monday May 19, 2008 • 2:30 p.m. - 3:30 p.m.

Making responsible alcohol service an integral part of corporate culture requires building awareness from the top of the organization through to servers and guests, involvement in regulatory and legislative issues as they develop, and a deep appreciation of ROI on such an initiative. This panel of beverage executives from leading chains will discuss the strategies and tactics necessary to create an effective culture of responsible service and consumption. Moderated by Donna Hood Crecca, editor, Cheers magazine. Expert panelists include the following: Rich Shuey, senior manager, beverage operations, Applebee’s International; Bob Midyette, director, fleet beverage operations, Royal Caribbean International, and Tim Johnson, vice president, purchasing & beverage, Champps Entertainment. Presented by National Restaurant Association Solutions.

Tuesday

The Culinary Experience and Beverage Alcohol
Tuesday May 20, 2008 • 11:30 a.m. - 12:15 p.m.

Take home new, on-trend food-beverage pairing ideas that will keep your customers coming back. This interactive tasting session, presented in conjunction with The Culinary Institute of America, will broaden your perspectives of how wine, spirits and beer can enhance dining experiences. Paul Dray, director, Rudd Center for Professional Wine Studies, The CIA at Greystone, will entice your palate to think outside of the box when pairing food and alcoholic beverages.


Getting the Most out of Your Distributor Relationship
Tuesday May 20, 2008 • 12:45 p.m. - 1:30 p.m.

Create win-win opportunities with alcohol distributors and wholesalers that will build better beverage business for your operation. Moderated by Larry McGinn, vice president & partner, iMi Agency, this expert panel will share their insightful strategies to increase your margins. Panel will be: Michael Flynn, general manager, City Beverage; Ken Kribel, vice president/director of national accounts, Southern Wine & Spirits, and Jerry Baxter, vice president of national accounts, The Charmer Sunbelt Group.


Beverage Promotions that Maximize Sales!
Tuesday May 20, 2008 • 1:45 p.m. - 2:30 p.m.

Discover out-of-the-box ideas for unique promotions, award-winning menu designs, food-beverage pairings and effective training materials. Patrick Henry, of Patrick Henry Creative Promotions, Inc., and a panel of top beverage directors will share their easy-to-execute ideas. Patrick’s expert panel includes: Rich Verecchia, corporate beverage director, OSI Restaurants; Cindy Busi, worldwide beverage director, Hard Rock International, and Don Stanczak, senior food & beverage executive, Interstate Hotels, president, Food & Beverage Solutions.


Customer Loyalty Programs and Your Bottom Line
Tuesday May 20, 2008 • 2:45 p.m. - 3:30 p.m.

Do your customer loyalty programs include beverage alcohol promotions? Are you mining program data to tailor beverage marketing strategies? This informative session will provide new ways operators can build profits using existing customer data. Join Tim Kirkland, industry veteran and founder/CEO, Renegade Hospitality Group, as he shares the distinct benefits of creating a beverage-based loyalty program.